Privacy by Design is a framework developed by the renowned Dr. Ann Cavoukian to directly address concerns around privacy and data protection in the digital age. It forms the bedrock of the worlds most strict privacy legislation, GDPR & CCPA.
Privacy is the default setting for Animo and our clients. No data other than that which our users expressly consent to gets used. No individual identity or personally identifying information is ever revealed. Employee trust comes first.
In fact, the idea for Animo came in large part from the frustration we felt at the Facebooks and Googles of the world using the data we produce each day to do nothing more than target ads. Animo exists to give each person access to real value from their data – the chance to better know themselves.
Privacy By Design
Animo exists to give each person access to real value from their data – the chance to better know themselves.
Principle 1 – Proactive Not Reactive
The Privacy by Design (PbD) framework is characterized by the taking of proactive rather than reactive measures. It anticipates the risks and prevents privacy invasive events before they occur. PbDdoes not wait for privacy risks to materialize, nor does it offer remedies for resolving privacy infractions once they have occurred —it aims to identify the risks and prevent the harms from arising. In short, Privacy by Design comes before-the-fact, not after.
Principle 2 – Privacy as the Default Setting
We can all be certain of one thing —the default rules! Privacy by Design seeks to deliver the maximum degree of privacy by ensuring that personal data are automatically protected in any given IT system or business practice, as the default. If an individual does nothing, their privacy still remains intact. No action is required on the part of the individual in order to protect their privacy —it is already built into the system, by default.
Principle 3 – Privacy Embedded into Design
Privacy measures are embedded into the design and architecture of IT systems and business practices. These are not bolted on as add-ons, after the fact. The result is that privacy becomes an essential component of the core functionality being delivered. Privacy is thus integral to the system, without diminishing functionality.
Principle 4 – Full Functionality: Positive-sum, not Zero-sum
Privacy by Design seeks to accommodate all legitimate interests and objectives in a positive-sum “win-win” manner, not through the dated, zero-sum (either/or) approach, where unnecessary trade-offs are made. Privacy by Design avoids the pretense of false dichotomies, such as privacy vs. security, demonstrating that it is indeed possible to have both.
Principle 5 – End-to-end Security: Full Lifecycle Protection
Privacy by Design, having been embedded into the system prior to the first element of information being collected, extends securely throughout the entire lifecycle of the data involved —strong security measures are essential to privacy, from start to finish. This ensures that all data are securely collected, used, retained, and then securely destroyed at the end of the process, in a timely fashion. Thus, Privacy by Design ensures cradle to grave, secure lifecycle management of information, end-to-end.
Principle 6 – Visibility and Transparency
Privacy by Design seeks to assure all stakeholders that whatever the business practice or technology involved, it is in fact, operating according to the stated promises and objectives, subject to independent verification. The data subject is made fully aware of the personal data being collected, and for what purpose(s). All the component parts and operations remain visible and transparent, to users and providers alike. Remember, trust but verify!
Principle 7 – Respect for User Privacy
Above all, Privacy by Design requires architects and operators to keep the interests of the individual uppermost by offering such measures as strong privacy defaults, appropriate notice, and empowering user-friendly options. The goal is to ensure user-centredprivacy in an increasingly connected world. Keep it user-centric.